Want to know the hottest buzz?‏

wanbet-bc518

Want to know the hottest buzz?‏

Can you believe that the London Affiliate Conference (LAC) has come and gone and we are already hurtling through 2012 with Valentine’s Day once again just around the corner!

LAC was a huge success for us this year. We came back with great new ideas, strengthened existing relationships and forged new partnerships. We look forward to the fruits of these in the upcoming months.

In this month’s edition of The Money Minute, we take a look at the latest client news, review three new games, and give you another great money-making tip.

I would love to hear from you, so don’t hesitate to send me an email to [email protected] or contact your relationship manager now.

Anthony Prissman
Affiliate Programme Manager

In this issue

•Fortune Lounge news
•Money-making tip
•Promote this
•Game review
•Meet the team


Fortune Lounge news

There are two player retention promotions taking place this month. The first is Valentine’s themed, taking place from 1 to 14 February. The second has a Carnival theme, taking place from 15 to 26 February. With 2,000 free spins, 4,000 credits and 2 million loyalty Rewards points and other prizes up for grabs this month, players have already shown a great deal of interest in this latest batch of promotions.

Promote this

There were two massive winners at Platinum Play last month. George K won euro278,518 on Caribbean Draw Poker on 17 December 2011 and Susan C won £1,965,956.46 playing a progressive slot game on 28 December 2011.

These are two really big wins, and promoting them could be a great way to increase your revenue by bringing in a crop of new players also wanting to win big.

We have a great selection of new banners promoting these two wins available for you in the Media Management System.

Game review

Doctor Love:
Is a 5-reel, 20-payline comical hospital themed slot game with the most charming doctors players will fall in love with. It also has a 15,000-coin jackpot.

Great Griffin:
A guarded treasure of 750,000 coins awaits players in this 50-payline game.

PowerSpins - Atomic 8's:
It’s classic gaming with a modern PowerSpins twist and a top 80,000-coin jackpot.

Money-making tip

Is one of your acquisitions channels through email marketing? If so, then keep on reading, because this will definitely interest you:

When you start sending emails, you initially get more profits as you increase the frequency. At some point you reach an optimal frequency level. Sending even more mail might bring additional sales at first, but these are outweighed by the impact of fatigue and unsubscribes, which results in profits falling.

Eventually, you're sending so many emails that the people on your mailing list are hitting their spam report button in earnest. Suddenly you're on a blacklist or three, delivery rates plummet and profits go down with them.

The trick to changing frequency is to test carefully, so you find the optimum frequency without slipping onto that sharp and painful profit-killing descent.

Meet the team

We're going behind the scenes this month and introducing you to the brains behind The Money Minute, the blog posts, our Twitter updates, the people who update the Media Management system, and those who make sure your payments get to you on time:

•Barry Briggs, our Operations Manager.
•Lara du Rand and Cristina Coelho, our Marketing Coordinators.
With these guys on your side, you know that you will always get the best information on how to increase your revenue, and be kept in the loop with the latest industry-related news.