Betdirect Sold For GBP 5.75 Million

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Published: Tuesday, October 30, 2007 mgowanbo.cc

32Red to focus on core activities and geographic expansion

Bought from Sportech almost 18 months ago for GBP 12.5 million, 32Red's sportsbook Betdirect.com was sold in September to bookmaker group Stan James for GBP 5.75 million, according to 32Red's half year results released this week.

At one stage Boylesports was reportedly interested in a deal, but CEO Daniel O'Mahoney announced his company's withdrawal recently.

32Red is to use the funds from the sale to focus on marketing its remaining casino, poker and sportsbetting offerings and realise expansion plans for new geographic regions, the results report revealed.

Chief executive Ed Ware said: “The sale of the Bet Direct brand allows us to channel our marketing and management focus on the core 32Red brand.” He also advised that the company has plans for the introduction of mobile gambling and bingo services later this year.

32Red's half year results saw an impressive rise in total revenues of 47.2 percent, reaching GBP 9.2 million. But casino and poker revenues were disappointing, with the former showing little improvement and the latter declining by nearly 4 percent.

The online gambling group's casino operations contributed GBP 4.6 million to revenues, just short of a 2 percent increase whilst poker revenues declined 3.8 percent when compared to the same period last year, when GBP 600 000 in revenues was reported.

There was more positive news on the customer acquisition front, however, with 32Red reporting the number of active customers well up at 75 911 (44 539 in the same period last year).

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betdirect卖出英镑5750000
2007-10-30

32红色集中于核心活动和地理扩张

购自sportech差不多18个月前，英镑1250万， 32red的sportsbook新betdirect.com ，卖了，在9月至赌注组斯坦詹姆斯英镑575.00万，据32red的一年半结果，在本周公布。

在某一阶段boylesports据报道，有兴趣的一项协议，但公司首席执行官丹尼尔奥马霍尼宣布他的公司的撤出，最近.

32红色，是用资金来自出售侧重于营销其剩余的赌场，扑克和sportsbetting产品并实现扩张计划进行新的地理区域，其成果报告表露无遗。

行政长官海关洁具时说： "出售的赌注直接品牌，让我们把我们的市场营销和管理的重心是32red品牌"他又表示，该公司已计划为采用移动赌博和赌博服务，在今年晚些时候。

32红色的一年半结果看到了一个令人印象深刻的崛起，在总收入的47.2 ％ ，达到了英镑920万美元。但赌场和扑克的收入令人失望，与前均只有轻微改善，而且后者下降近百分之四。

网上赌博集团的赌场业务贡献英镑460万美元营收，只是短暂的2 ％的增长，而扑克收入下降了3.8 ％ ，相比去年同期，当英镑600000营收报告。

有更多的正面消息传出，客户收购交易方面，然而，随着32red报告的数量活跃的客户，以及在75911 （ 44539 ，在去年同期） 。