|
Experian has launched identity verification tool Identity IQ aimed at businesses looking to drive higher authentication rates, while at the same time reducing the risk of identity fraud and account takeover.
Once an individual is authenticated, they can set their own security questions for use in the next interaction, streamlining the re-authentication process while protecting against account takeover and impersonation, the company said in a statement.
More than 5,000 identity fraud victims sought help from Experian reclaiming their identities in 2009, nearly a 20% increase on 2008. The company added it expects attempted identify fraud to significantly increase during 2010. |
|