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Next generation poker firm to expand operations with an online casino
Playtech is the gambling software of choice for 3D poker operator PKR, which signed a deal with the turnkey provider for a bespoke online casino product this week. The new product will be fully integrated into the PKR poker product which presently has a peak concurrent levels of 7 000 players.
In less than a year of operation PKR has become an important force in the online poker market. By providing a PKR branded casino product, fully integrated with PKR.com's proprietary next-generation 3-D poker software, Playtech will help PKR to maximise revenue generation from its operations to meet the current and future demands of its large and expanding user base.
Commenting on the deal, Mor Weizer, Chief Executive Officer of Playtech said: "We are delighted to have signed this agreement with PKR.com and very much look forward to helping the company enhance its players' all round experience and through this the company's revenue generating potential.
"PKR.com is a highly respected operator in the online poker market with a unique offering to both the 3D and gaming console markets. As such this opens up a whole new demographic for Playtech which will now be able to enjoy our market leading casino gaming platform married seamlessly with the high quality 3D poker experience that PKR.com's customers have come to expect."
Malcolm Graham, Chief Executive Officer of PKR remarked: "PKR is very pleased to have entered into this partnership with Playtech, and we look forward to working with the Playtech team to develop an online casino which reflects PKR's core values of unrivalled customer experience and deep technical skills."
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