Orbis OpenBet Clinches Centrebet Contract

MAXIM

Australian online betting group migrates to UK platform

Centrebet International Ltd is the latest online gambling group to migrate to the Orbis OpenBet ‘One Account, One Wallet’ solution, after years of operating a proprietary system.

The deal includes the integration of OpenBet Sportsbook and Fixed Odds Games modules, with functionality from the OpenBet Marketing module to follow in Phase 2 of development, a statement from Orbis disclosed this week.

In addition to the comprehensive back-office management tools and applications of OpenBet Sportsbook including the migration onto OpenBet Call Centre technology for telephone bets, Centrebet also gains the ability to operate multiple sites or brands for ‘white label’ opportunities. Centrebet can now provide custom built betting products with full service, risk and account management to third parties.

Centrebet’s non-Australian customers will have access to a selection of graphically rich instant-play Flash based games featured in the OpenBet Fixed Odds Games module. Phase Two sees the addition of the OpenBet Marketing module, which will also allow Centrebet to carry out targeted marketing campaigns and player promotional activity, facilitating seamless cross-marketing between different products and platforms.

David Loveday, Managing Director of Orbis, said, "Centrebet is a fundamental player in the Southern Hemisphere and key to our expansion in the global market. The OpenBet platform will enable Centrebet to extend their product offerings across multiple platforms as well allow them to offer white labels and deliver comprehensive marketing and promotional campaigns."

Centrebet Managing Director, Con Kafataris, said “White labelling will offer Centrebet partners the opportunity of a fully functional “turnkey” betting product. They will also have the advantage of Centrebet’s proven risk management, which consistently produces higher gross margins compared to any Australian online competitor.

"This brings us one step closer to launching our sport and racing mobile product. Mobile phones are no longer simply communication tools, but are now also sophisticated content delivery systems that can also process transactions” he said. “We are poised for growth in remote betting with the convenience and flexibility of this product.”