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Playtech Live Launches in Latvia: Bringing Real Action to Europe With Live European Facilities
DOUGLAS, Isle of Man, January 19 -- Following the remarkable success of Playtech Live gaming in Asia, the Group is now launching a new European facing offering, to meet the evolving needs of the European market and those of our licensees. Located in Riga, Latvia, the European facilities have been designed and built by a highly skilled team on the same successful platform as our popular Playtech Live Asia. Playtech's newest live gaming offering sets the standard for the online casino experience, replicating for European players the adrenaline rush and sociability of the land-based casino in the online arena.
Live gaming is now catching the eye of fans of casino table games who traditionally favor interacting with the dealer over the online casino experience. The market is ripe for new advances in the live gaming sphere, the internet infrastructure is in place and live dealers are bringing the high rollers from the casino floor to the online space.
Playtech's live offering has been devised to replicate the look and feel of the gaming floor with astounding accuracy. Designed in the style of a European land-based casino and hosted by experienced European dealers, the platform employs cutting edge technology to create broadcasts that simulate the quality of high-definition television viewing. Players can chat live with the dealer and give real time tips. They can also see the dealer spinning the Roulette wheel and dealing the playing cards, providing the added sense of security vital to players for whom seeing means believing.
The offering enables operators to customize the user interface to suit the preferences of their player base. It also supports multiple languages and currencies providing a locally tailored solution for players across Europe.
The European Live Gaming product is supported byPlaytech's powerful Information Management Solution (IMS), offering operators a comprehensive management tool kit that affords them total control over their operation.
The platform can either be run as a stand-alone product or it can be combined with the classic casino and/or poker platforms in a single application, to offer players a variety of gaming alternatives. The live games complement any casino package, broadening the operator's net to a new audience, improving conversation rates and increasing player value while providing a dynamic and exciting player experience.
With a broad range of revenue enhancing cross selling opportunities provided by the cross platform offering, and with a flexible automated point system and VIP bonus plans, Playtech is setting the industry standard in the live gaming arena. Certified by various gaming jurisdictions, we have a wealth of experience offering live gaming in regulated markets, and we can swiftly customize our live product to meet the requirements of all local jurisdictions.
The launch of Playtech's Live European facing casino games, featuring Roulette, Blackjack and Baccarat will further boost the popularity of the Playtech Live platform. Our proven successes across Asia, with particularly high conversion rates for sports bettors and high-rollers, attest to the company's vast experience at generating profitability with the deployment of our Live Gaming offering.
Mor Weizer, Chief Executive Officer of Playtech, commented today:
"Playtech's upcoming European facing live casino games, reflect our commitment to continually broaden our product range and upgrade its quality. Expanding our Live Gaming offering is the natural next step for Playtech as we extend our reach and enhance the profitability of our licensees throughout Europe". |
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发表于 2009-1-31 22:30
