在收购布兰迪万河场外投注公司、涅瓦河卡尔俱乐部和美国赌博公司体育彩票业务后， 威廉希尔博彩公司在周四宣布，他们加入了一份在内华达Affinity赌场经营体育彩票期的长期协议。
通过收购布兰迪万河，威廉希尔获得了其幸运赛场以及已经在拉斯维加斯和普瑞姆经营的Affinity体彩业务。
交易也包括内华达北方的里诺、斯帕克斯、威尔第和戴顿的Affinity体彩业务。
在周四宣布的协议中关于与Affinity的具体条款没有明确。
一位女发言人说今后威廉希尔在内华达购买的彩票和投注站将在威廉希尔品牌下运营。
“我们已经和Affinity公司团队建立了牢固融洽的关系，在创造性的营销方案基础上共同提供一个第一流的投注产品和协作服务”威廉希尔的美国首席执行官乔。阿瑟在一份声明中说“我们将投入资金进行开发，结合我们丰富广泛的产品和技术引进新的用户，提高用户体验”
除了得到幸运赛场的的业务，威廉希尔自美国赌博公司购买的勒罗伊彩票运营项目在6月21日获得监管机构的批准。
威廉希尔表示他们是在2011年耗资5500万美元收购兰迪万河场外投注公司、美国赌博公司和涅瓦河卡尔俱乐部的体育彩票业务。
译文：
William Hill, Affinity in long-term sports betting deal
William Hill Race & Sports Book on Thursday said it has entered into a long-term agreement to operate the sports books of the Affinity Gaming casinos throughout Nevada, following its acquisitions of the Brandywine Bookmaking LLC, Club Cal Neva and American Wagering Inc. sports book businesses.
In buying Brandywine, William Hill picked up its Lucky’s Race and Sports Books business that was already operating at the Affinity properties in Las Vegasand in Primm
The deal also includes Affinity properties in Reno, Sparks, Verdi and Dayton in Northern Nevada.
Terms of the deal announced Thursday with Affinity Gaming were not immediately announced.
A spokeswoman said that over time, all the books and betting kiosks purchased by William Hill in Nevada will operate under the William Hill brand.
“We have developed strong relationships with the Affinity Gaming team, providing a first-class betting product and collaborating on creative marketing programs, and we look forward to expanding the partnership,” Joe Asher, William Hill U.S. CEO, said in a statement. “We will be investing in these properties, bringing in new customers and enhancing the customer experience through our wide ranging betting product and technology.”
Besides obtaining the Lucky’s business, William Hill purchased the Leroy’s books operated by American Wagering in a deal approved by regulators June 21.
William Hill said in 2011 it was buying the Brandywine, American Wagering and Cal-Neva sports betting businesses for $55 million. |
发表于 2012-7-4 01:03
