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Unibet to enter the Italian market

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发表于 2007-10-12 21:06 | 显示全部楼层 |阅读模式
2007-10-08

As reported by Agicoscommesse, the Malta-based online sportsbook has chosen the service provider Microgame to launch in Italy. In related news, Unibet has appointed TBWA\London for its £20m pan-European advertising campaign.

Elsewhere, 24hPoker and Martinspoker.com have joined forces to form the jointly owned company Casablanca Gaming Group. 24hPoker will be the majority shareholder and Claus Nielsen from Martinspoker.com will be the CEO.

"Casablanca Gaming Group will operate our online poker site more efficient than we could do ourselves and we can focus on our supplier operation," commented Peter Åström, CEO of 24hPoker.

Gala Coral, which recently announced a two-year sponsorship agreement with Scotland’s Hearts of Midlothian Football Club, appointed The Red Brick Road as the advertising agency responsible for its entire portfolio of businesses.

"We’re delighted that our relationship with the Gala Coral Group has become so significant. This is a critical time in their business development and new legislation creates both challenges and opportunities," said Paul Hammersley, Managing Partner of The Red Brick Road.
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